Small Apps, Big Data, Powerful Business Impact

During the EMC spotlight session at VMworld 2012 (San Francisco), Jeremy Burton (@jburton) spoke about the power of new applications to differentiate a business in multiple ways. He used the example of a mobile application from Great Clips as a way to connect the dots from a business customer all the way back to a data analytics system on the back-end of the business.


Connecting the Dots from Users to Data

But let’s take a look at how the IT organization and the business can collaborate on a business challenge (better customer experience) by using small apps and big data.

1. It starts with the customer problem. In this case, there is nothing more annoying than having to spend hours on a weekend waiting in line to accomplish a task that shouldn’t take more than 15-20 minutes. In the past, Great Clips has been a first-come, first-serve business model. So the business would have to justify how to balance “EliminateWaiting-as-a-Service” with “LostRevenue-if-they-dont-show”. Assuming they can do this, then the business and IT group can begin to focus on the mobile experience for the customer (UI, Notifications, etc.).

2. Next up is marketing this new service. Now before the IT groups roll their eyes, this impacts your capacity planning, so stay connected here. Depending on how this is rolled out (selective cities; TV ads vs. radio ads vs. in-store only; integrated with other social/mobile apps, etc.) will have a significant impact on the backend technology needed to make this program successful. Many questions from IT should be asked at this point:

  • Where should we host this new service (Private Cloud or Public Cloud) and how much elasticity should we expect?
  • What compliance requirements (if any) do we have with this new customer data?
  • Do we expect this to leverage existing customer databases (CRM) or will it require something new?
  • Do we expect this to integrate with other social media or mobile services (eg. Foursquare, Groupon/Living-Social, Facebook, Twitter, Maps, etc.)?
  • Do we expect this to integrate with mobile payment options now, or in the future?
  • Have we thought about the identity and security issues with those services?
  • [Read more…]

Evolving EMC’s Vision – Transforming IT and Business

At VMworld 2012 (San Francisco), EMC’s Jeremy Burton (@jburton), EVP Product Operations and Marketing, laid out EMC’s evolving vision for Transforming IT and Business. There were several key themes that were highlighted, with the focus on how EMC sees the evolution of technology within the Data Center, as well as how EMC has been investing to align with the VMware vision of Software-Defined Data Center.