In this episode of the Data Center Insiders podcast I am joined by EMC Senior Social Engagement Manager, Matthew Brender (Twitter: @mjbrender). In the podcast we cover the topics of what Matthew’s role entails, EMC Elect, what does “Social Engagement” mean and finally what is the best approach to ensure success, acceptance, and importantly, how companies should look at adding value in the world of social media.
With social media playing an important part in the support, marketing and services areas of global industry, with IT being no exception, there is an increasing emphasis these days for businesses to embrace social media, to take part and use it as a means to effectively engage with new and existing customers. I found my discussion with Matthew provided real insight into some of the social media and customer engagement challenges facing IT vendors.
Links referenced in the podcast: